Kwilizwe elikhuphisanayo lekofu, impumelelo ihamba ngaphaya komgangatho weembotyi engxoweni. Indlela ikofu yakho epakishwe ngayo idlala indima ebalulekileyo ekunxibelelaneni nemarike ekujoliswe kuyo. E-Tonchant, sisebenza ngokukhethekileyo ekudaleni izisombululo zokupakisha ikofu ezilungele iimfuno zabaphulaphuli bakho, izinto ozikhethayo kunye nexabiso. Kweli nqaku, sivavanya ukuba iibrendi zinokwenza njani ngokufanelekileyo ukupakishwa kwekofu ukuze zihambelane nemarike ekujoliswe kuyo.

1. Yazi imarike ojolise kuyo
Inyathelo lokuqala lokulungelelanisa ukupakishwa kwekofu kukuqonda abaphulaphuli ojolise kubo. Iimarike ezahlukeneyo zinencasa eyodwa, ezilindelekileyo, kunye nemikhwa yokuthenga. Umzekelo:

Abathengi abancinci, abaqhutywa ngumkhwa: Bathanda uyilo lwangoku, oluncinci olunemibala eqaqambileyo kunye nezinto zokuyila zebhrendi. Iimpawu ezisebenzisanayo ezinjengeekhowudi zeQR okanye izinto ezizinzileyo zikwabhenela kweli qela.
Abathengi abakhathalela indalo: Le ntengiso ixabisa ukuzinza. Ipakethe eyenziwe ngezinto ezinokubola, ezinokuphinda zisetyenziswe, okanye ezinokuphinda zisetyenziswe zinokunxibelelana nokuzinikela kwebhrendi yakho eco-friendly.
Abathandi beKofu eNtofontofo: Imakethi ephezulu ilindele uyilo oluntsonkothileyo kunye nobuhle obufana nokugqitywa kwe-matte, iifoyile zentsimbi kunye neenkcukacha ezigxininisiweyo ezibonisa ukohluka.
Abathengi abasendleleni: Abathengi abafuna lula bayayixabisa ukupakishwa ngeempawu ezisebenzayo, ezinje ngeeziphu eziphinda zivaleleke okanye ukupakisha okukodwa.
Ngokuchonga izinto eziphambili kubaphulaphuli bakho, unokuyila ukupakishwa okubonisa ngokuthe ngqo amaxabiso kunye nezinto abazithandayo.

2. Sebenzisa ukupakishwa ukubalisa ibali lebhrendi yakho
Yonke i-brand yekofu inebali - nokuba yimvelaphi yeembotyi zayo, i-sourcing ezinzileyo okanye inkqubo eyodwa yokuqhafaza. Ukupakishwa sisixhobo esinamandla sokunxibelelana eli bali kwimakethi yakho ekujoliswe kuyo.

Umzekelo:

Iimpawu ezenziwe ngesandla: zibonisa imizobo epeyintwe ngesandla, iithowuni zomhlaba, kunye noyilo lwerustic olugxininisa ubugcisa kunye nomgangatho webhetshi encinci.
Iimpawu zemvelaphi yekofu: Gxilisa imvelaphi yekofu ngokusebenzisa izinto ezibonakalayo ezifana neemephu, iimpawu zenkcubeko, okanye inkcazo ecacileyo yeendawo ezikhulayo.
Uphawu oluzinzileyo: Sebenzisa imathiriyeli yendalo, eyenziweyo efana nephepha lekraft elidityaniswe ne-typography elula ukubonisa amaxabiso okusingqongileyo.
Xa abathengi beziva beqhagamshelwe kwibali lakho ngokupakishwa okucingisisiweyo, kunokwenzeka ukuba bakhulise ukunyaniseka kwibhrendi yakho.

3. Lungelelanisa uyilo nezinto ezikhethwa yimarike
Isibheno esibonakalayo sepakethe yakho yekofu (umbala, iifonti, kunye nemifanekiso) inokuchaphazela izigqibo zokuthenga. Xa uyila ukupakishwa kwakho, qwalasela izinto ozikhethayo kwinkcubeko nakwimarike:

Iimarike zaseNtshona: I-Minimalistic, ukuyila okucocekileyo, iitoni ezingathathi hlangothi okanye ze-pastel zithandwa. Iibrendi zidla ngokugxila kubulula kunye nokusebenza.
IiMarike zaseAsia: Imibala engqindilili, iipateni ezintsonkothileyo, kunye noyilo loyilo olubonisa ubunewunewu okanye ukuqamba izinto ezintsha kunokuvakala ngakumbi.
Isibheno sehlabathi jikelele: Kwiimarike zamazwe ngamazwe, cinga ukusebenzisa iisimboli zehlabathi jikelele (ezifana neembotyi zekofu okanye ikomityi eshushu) kunye neelebhile zeelwimi ezininzi ukuqinisekisa ukucaca kunye nokufikeleleka.
Ukulungelelanisa uyilo lwakho neentsingiselo zemarike kuqinisekisa ukuba ukupakishwa kwakho kuvakala kuqhelekile kwaye kufanelekile kubathengi basekhaya.

4. Gxininisa ekusebenzeni
Ukongeza kwi-aesthetics, ukusebenza kukwabalulekile kwipakethe yekofu kuba ichaphazela ngokuthe ngqo amava omsebenzisi. Qwalasela le miba ilandelayo esebenzayo ngokuxhomekeke kwimarike ojolise kuyo:

IZiphu eSetyenzwa kwakhona: Ilungele abathengi abaxabisa ukutsha kunye nokulula, ngakumbi abathengi bekofu yeprimiyamu.
Ifomathi yokuSebenza enye: Ifanelekile kubathengi abaxakekileyo, abahambahambayo okanye iimarike apho ulawulo lwesahlulo lubalulekile.
Imathiriyeli ehambelana ne-Eco-friendly: Oku kufuneka ube nako kubabukeli abakhathalela indalo abaxabisa uzinzo.
Sula iifestile okanye iiphaneli: Isibheno kubathengi abafuna ukujonga umgangatho wemveliso phambi kokuthenga.
Qinisekisa ukuba ukupakishwa kwakho akulunganga nje kuphela kodwa kuyasebenza ukunyusa ukwaneliseka kwabathengi kunye nokwakha ukuthembela kuhlobo lwakho.

5. Gxininisa ixabiso lemveliso ngokupakishwa
Iimarike ezahlukeneyo zinemibono eyahlukeneyo yexabiso. Ipakethe yakho kufuneka ichaze ngokucacileyo indawo yokuthengisa yekofu yakho eyodwa (USP):

Kwimarike yeprimiyamu, kugxilwe ekuboniseni umgangatho otyebileyo, i-accents yegolide kunye nolwazi oluthe kratya malunga nemvelaphi yekofu kunye neempawu zerosti.
Kwimarike ecinga ngexabiso, sebenzisa imiyalezo engqindilili, ecacileyo kunye neziboniso ukugxininisa ukufikeleleka, ubutsha, kunye nokunyaniseka.
Kubathandi bekofu abakhethekileyo, quka ulwazi olufana namanqaku okungcamla, iingcebiso zokurhweba, okanye iziqinisekiso (umzekelo, urhwebo oluphilayo, olulungileyo) ukuqaqambisa umgangatho wemveliso.
Ngokujolisa kumaxabiso abaluleke kakhulu kubaphulaphuli bakho, unokuqinisekisa ukuba ipakethe yakho inxibelelana ngempumelelo nexabiso lemveliso yakho.

6. Gxininisa ukuzinza kweemarike zale mihla
Uzinzo ayiselulo umkhuba, kodwa yinto ephambili kubathengi abaninzi kwihlabathi liphela. Abathengi abakhathalela indalo bafuna iibrendi zinciphise impembelelo yazo kokusingqongileyo. I-Tonchant ibonelela ngezisombululo zokupakisha ezihambelana ne-eco-friendly kubandakanya:

Izinto ezigudiswa yi-biodegradable: njengephepha le-kraft elivundisiweyo okanye izinto ezisekelwe kwisityalo.
Iinketho ezinokuphinda zisetyenziswe: Ukupakishwa komgangatho ophezulu onokuthi kusetyenziswe kwakhona okanye kusetyenziswe kwakhona ngaphandle kokubeka esichengeni ukhuseleko lwemveliso.
Uyilo oluncinci: Ukunciphisa ukusetyenziswa kwe-inki kunye nezinto ezingeyomfuneko ukunciphisa impembelelo yokusingqongileyo.
Ngokubeka phambili uzinzo, iibrendi zinokutsala abathengi abakhathalela indalo kwaye bazibeke njengeenkokeli zentengiso ezinoxanduva.

7. Lungiselela ukupakishwa kweefom ezahlukeneyo zekofu
Isicwangciso sakho sokupakisha kufuneka sihambelane nohlobo lwemveliso kunye nemarike ekujoliswe kuyo. Imizekelo ibandakanya:

Ikofu ye-Whole Bean: Ijongwe kubavelisi basekhaya kunye nabathandi bekofu ekhethekileyo kwiibhegi ezihlala ixesha elide, eziphinda zivaleleke ezigcina ivumba elimnandi kunye nokutsha.
Ikofu ephantsi: Izibheno zokupakisha ezisebenzayo, ekulula ukuzivula kubathengi bentengiso enkulu kunye nabathengi abafuna uncedo.
I-Drip Coffee Bags: Ukupakishwa okuphathekayo, okukhaphukhaphu kunye nemiyalelo ecacileyo kubhenela kubuchwephesha obuxakekileyo kunye nemarike yokuhamba.
Ukwenza ngokwezifiso ifomathi yokupakisha ukuze ihambelane nemveliso kunye nabaphulaphuli kunokudala amava omthengi angenamthungo nowanelisayo.

Tonchant: Iqabane lakho kwizisombululo zokupakisha ikofu ekujoliswe kuzo
E-Tonchant, sisebenza ngokukhethekileyo ekudaleni ukupakishwa kwekofu yesiko ehambelana nemarike yakho ekujoliswe kuyo. Nokuba ubhenela kubathengi abakhathalela indalo esingqongileyo, abathandi bekofu yeprimiyamu, okanye iingcali ezixakekileyo, sinokubonelela ngezisombululo zesiko ezibonakalisa uphawu lophawu lwakho kunye nexabiso.

Ngokudibanisa uyilo oluyilayo, imathiriyeli yeprimiyamu kunye nokuqonda kwemarike, siqinisekisa ukuba ukupakishwa kwakho akukhuseli nje kuphela imveliso yakho kodwa kuphucula ukubonakala kwebhrendi yakho kwimarike.

Ngaba ukulungele ukunxulumana nabaphulaphuli bakho? Vumela iTonchant incede.
Ukwenza ipakethe yekofu ukuze ilingane imakethi ojolise kuyo kubalulekile ekwakhiweni kokuthembeka kohlobo, ukuphucula amava omthengi, kunye nokuqhuba ukuthengisa. E-Tonchant, sizimisele ukunceda iimveliso zekofu ezifana nezakho ukuba zenze impembelelo ngokucinga, nezisombululo zokupakisha ezicwangcisiweyo.

Qhagamshelana nathi namhlanje ukuze ufunde ukuba singayibuyisela njani ibhrendi yakho ngokupakishwa kwekofu yesiko.