Kwishishini lekofu, ukupakisha okwenziwe ngokwezifiso kube sisixhobo esinamandla sokwahlulahlula, ukubandakanyeka kwabathengi kunye nokwenza iprimiyamu ibe yeyokuqala. Ngokwenza ngokwezifiso yonke into ukusuka kwimizobo kunye nezixhobo ukuya kwiimpawu ezisebenzisanayo, iimpawu zinokuqinisa isikhundla sazo kwimarike, zonyuse amaxabiso emveliso, kwaye zikhulise ukuthembeka okunzulu kubathengi. Kukho ubungqina bokuba ukupakisha ikofu okwenziwe ngokwezifiso akunakuphucula kuphela impembelelo yeshelufu kunye nebali lophawu, kodwa kukwahlangabezana neendlela ezibanzi zozinzo kunye nokusebenzisana kwedijithali.

1. Phucula ukuthandeka kweshelufu kunye nokwahluka kophawu
Ukupakisha okuprintiweyo okwahlukileyo, okwenzelwe wena kunceda iimveliso zekofu zibonakale kwindawo enabantu abaninzi. Iindlela zokuprinta zedijithali ezithintelayo zivumela nabaqhotsi abancinci ukuba benze uyilo olunomtsalane nolwahlukileyo oluqinisa umfanekiso webhrendi yabo[1]. Iingcali zoshishino zithi ukuhombisa okunomtsalane kunye nokugqitywa komgangatho ophezulu kunokunyusa ngokuthe ngqo impembelelo yeshelufu kunye nomdla wabathengi[2].

2. Ukuphucula ukubandakanyeka kwabathengi kunye nokuthembeka
Ukupakisha okwenziwe ngokwezifiso yindlela yokubalisa amabali ebhrendi kwaye kunokwakha unxibelelwano olunemvakalelo nabathengi. Amava acingisisiweyo okukhupha iibhokisi—njengemizobo eyenziwe ngokwezifiso, imiyalezo eyenzelwe wena, okanye uyilo olunemisebenzi emincinci—aye abonakala enyusa kakhulu ukuthembeka kwabathengi kunye neengcebiso ezithethwa ngomlomo[3]. Iimpawu ezityala imali kwezi zinto zenziwe ngokwezifiso zihlala zifumana amazinga aphezulu okuthenga kwakhona kunye nokukhuthaza ngokunzulu uphawu.

3. Ukulungele ukuhlawula iprimiyamu
Abathengi bazimisele ngakumbi ukuhlawula ngaphezulu kwiimveliso ezibonisa izinto abazithandayo okanye amaxabiso abo. Uphando lubonisa ukuba uninzi lwabathengi lubona uyilo lokupakisha njengento ebalulekileyo echaphazela izigqibo zokuthenga, apho abathengi bekofu abangaphezu kwama-70% bevuma impembelelo yalo[4]. Oku kuzimisela ukuhlawula ngaphezulu kukwafikelela nakwiphakheji eyenzelwe wena kwaye iprintwe ngendlela ezinzileyo, okuvumela iimpawu ukuba zingqinele amaxabiso aphezulu kwaye zonyuse imida yenzuzo.

4. Ukufezekisa imveliso ekhawulezayo kunye nobuchule
Inkqubela phambili kubuchwepheshe bokuprinta bedijithali yenze ukuba ukwenziwa ngokwezifiso kube lula kwaye kungabizi kakhulu. Iindlela zokuprinta eziguquguqukayo zivumela uyilo ukuba lutshintshwe ngokukhawuleza—nokuba kuxutywe ngexesha elithile, ukukhushulwa, okanye ukukhutshwa kweqela elincinci—ngaphandle kwexesha elide okanye iindleko eziphezulu zokusebenza.[5] Oku kuguquguquka kwenza ababhaki bahlale phambili kuneendlela zemarike kwaye bagcine ukupakisha okutsha, okufanelekileyo unyaka wonke.

5. Hlanganisa uzinzo kunye nokwenza ngokwezifiso izinto
Abathengi banamhlanje balindele ukuba iimpawu zilinganisele ukwenziwa ngokwezifiso kunye noxanduva lwendalo. Namhlanje, izisombululo ezininzi zokupakisha ezenziwe ngokwezifiso ziquka amaphepha aphinda asetyenziswe, iifilimu ezinomgquba, kunye nee-inki ezisekelwe emanzini ukuqinisekisa ukuba ukwenziwa ngokwezifiso akuzi ngokulahlekelwa kukuzinza.[6] Ngokunikezela ngoyilo olulungiselelwe ngokwezifiso kunye neziqinisekiso eziluhlaza, iimpawu zinokutsala abathandi bekofu abaqaphela indalo.

Iinkonzo zokuPakisha ezenziwe ngokwezifiso zikaTonchant
KwaTonchant, sidibanisa ushicilelo lwedijithali olusemgangathweni ophezulu, izixhobo ezizinzileyo kunye nokubonisana ngoyilo lweengcali ukuze sinike izisombululo zokupakisha ikofu ezenzelwe wena ngokupheleleyo:

Ubume boMboniso obuKhethekileyo: Ukususela kubugcisa obuncinci ukuya kushicilelo olucacileyo nolunemibala, senza uyilo olubonisa ibali lophawu lwakho kunye neprofayili yencasa.

Iindlela zokuvelisa eziguquguqukayo: Nokuba ufuna indlela encinci yokuvelisa yobugcisa okanye iodolo enkulu yorhwebo, ubuchule bethu bokuprinta bedijithali kunye ne-flexographic buqinisekisa umgangatho ohambelanayo.

Iinketho ezinobuhlobo nokusingqongileyo: Khetha kwizinto eziphinda zisetyenziswe, ii-liner ezinomgquba, kunye neeprinti ezisekelwe emanzini ukuze ufezekise iinjongo zakho zozinzo.

Iimpawu ezisebenzayo: Iikhowudi ze-QR, iilebheli ezenziwe ngokwezifiso kunye nokupakishwa kohlelo olulinganiselweyo kunokuvula ukubandakanyeka okunzulu kwabathengi kunye nolwazi olusekelwe kwidatha.

Sebenzisana neTonchant ukuze wahlule imveliso yakho, wandise ukuthembeka kwabathengi kwaye ubambe imakethi yeprimiyamu ngokupakishwa kwekofu eyenzelwe wena.