Kushishino lwekofu olukhuphisana kakhulu, ukupakishwa kungaphezulu nje komgangatho okhuselayo - sisixhobo esinamandla sokuthengisa esichaphazela ngokuthe ngqo indlela abathengi abajonga ngayo ibhrendi kunye neemveliso zakho. Nokuba uyiroaster yekofu ekhethekileyo, ivenkile yekofu yasekhaya, okanye umthengisi omkhulu, indlela ikofu yakho epakishwe ngayo inokuchaphazela kakhulu ukuthembela kwabathengi bakho, umdla, kunye nezigqibo zokuthenga. ETonchant, siyaluqonda unxibelelwano olunzulu phakathi kokupakishwa kunye nokuqonda kwabathengi. Makhe siphonononge ukuba ukupakishwa kwekofu kuyichaphazela njani indlela abantu abajonga ngayo imveliso yakho kwaye kutheni ibaluleke kangaka kwibhrendi yakho.

1. Umbono wokuqala: Ukupakishwa yindawo yokuqala yoqhagamshelwano kwi-brand
Umzuzu abathengi babona ukupakishwa kwekofu, benza isigwebo kwangoko. Ngaba ukupakishwa kuhle kwaye kubuchwephesha? Ngaba ihambisa umgangatho wemveliso ngaphakathi kwiphakheji? Kwiimarike ezixineneyo, isikhwama sekofu esilungiselelwe kakuhle sinokuba yinto ephambili yokwahlukana ebamba iliso labathengi. Umgangatho ophezulu, ukupakishwa okuhle kudlulisela kubathengi umyalezo wokuba iimveliso ezingaphakathi kwiphakheji zikumgangatho ophezulu ofanayo.

2. Nxibelelana ngomfanekiso webrendi kunye namaxabiso
Ukupakishwa kwekofu yiseyile ebalisa ibali lophawu lwakho. Ukusuka kuyilo lwelogo ukuya kwifonti kunye nokukhetha kombala, zonke iinkcukacha zigqithisa okuthile malunga nebhrendi yakho. Nokuba luyilo oluncinci okanye lunesibindi, imizobo enemibala, ukupakishwa kwakho kufuneka kuhambelane nobuntu bophawu lwakho. Uyilo olusemgangathweni lunokunxibelelana ukuba ikofu yakho iphezulu okanye yenziwe ngesandla, ngelixa uyilo olulungele i-eco-friendly usebenzisa izinto ezihlaziyiweyo okanye ezinokubola zingabonisa ukuzinikela ekuzinzeni. Abathengi batsaleleka kwiimpawu ezibonisa ixabiso labo, kwaye ukupakisha kudla ngokuba yindawo yokuqala abaya kuyo ukuze bafunde ngakumbi.

3. Bonisa umgangatho kunye nokutsha
Ikofu yimveliso exhomekeke ekuhlaziyeni, kwaye ukupakishwa kwayo kudlala indima ebalulekileyo ekugcineni ubutsha. Ukupakishwa komgangatho ophezulu kunokutshixa ivumba kunye nencasa yekofu, ngaloo ndlela kuphembelela umbono womthengi wemveliso. Iingxowa eziziva zomelele, zineziphu eziphinda zivaleleke, okanye zineevalvu zokukhupha umoya ziya kuxelela abathengi ukuba uphawu luxabisa ukutsha. Ngakolunye uhlangothi, ukupakishwa okuncinci okanye ukuvalwa kakubi kunokunika imbonakalo yomgangatho ophantsi, nokuba ikofu ngokwayo ikumgangatho ophezulu.

4. Yima phandle kwimarike enabantu abaninzi
Kwimakethi yekofu yanamhlanje, kukho iindlela ezininzi zokukhetha kwaye abathengi abaninzi baya kwenza izigqibo zokuthenga ngokusekelwe kwipakethe yodwa. Uyilo lokupakisha olutsha nolulodwa lunokunceda iimveliso zakho zigqame eshelufini okanye kwi-intanethi. Nokuba kungoyilo lwegraphic engqindilili, imathiriyeli yokupakisha ekhethekileyo, okanye iimpawu ezisebenzisanayo njengeekhowudi ze-QR ukufumana ulwazi oluninzi ngemveliso, ukupakishwa kokuyila kunokwenza uphawu lwakho lwahluke kwaye lukhumbuleke.

5. Yakha ukuthembana ngokwenza izinto elubala
Abathengi balindele ngakumbi ukungafihli kwiimpawu abazixhasayo. Ukupakishwa kwekofu kunokuba yinto esebenzayo yokuhambisa ulwazi olubalulekileyo, njengemvelaphi yeembotyi zekofu, inkqubo yokugcoba, iziqinisekiso zokuzinza kunye nemiyalelo yokuphuza. Iilebhile ezicacileyo ezinolwazi olunokulandelelwa azenzeki nje ukuthembana kodwa ziqinisekisa abathengi ukuba ikofu abayithengayo iyahlangabezana neenqobo zabo kunye nolindelo.

6. Uxhulumaniso lweemvakalelo: ukupakishwa yinxalenye yamava
Kwabaninzi abathandi bekofu, ikofu ingaphezulu nje kokuba isiselo, sisithethe, amava, kunye nentuthuzelo. Nokuba kungenxa yoyilo lwe-nostalgic okanye imvakalelo yobunewunewu, ukupakishwa kuvusa iimvakalelo, ngaloo ndlela kuphucula amava omthengi ngokubanzi. Ukusuka kwimvakalelo ebambekayo yezixhobo zeprimiyamu ukuya kwisibheno esibonakalayo soyilo oluntsonkothileyo, ukupakishwa kuvumela abathengi ukuba benze unxibelelwano olunzulu ngemveliso.

I-Tonchant: Ukudala ukupakishwa okuhambelana nabathengi
E-Tonchant, sikholelwa ukuba ukupakishwa kwekofu akufuneki kusetyenziswe nje ukubamba imveliso, kodwa kufuneka kuphucule amava okusela ikofu. Iqela lethu lisebenza ngokusondeleyo nabathengi bethu ukuyila ukupakishwa okubonisa umgangatho wekofu ngelixa usenza unxibelelwano olunzulu nabathengi. Nokuba ufuna ukuhambisa ubutsha, uzinzo okanye umgangatho weprimiyamu, sinokubonelela ngezisombululo zokupakisha eziphucula umfanekiso wakho webrand kwaye ushiye umbono ongapheliyo.

Yandisa ulwazi lohlobo lwekofu ngeTonchant
Ipakethe yakho yekofu bubuso bophawu lwakho-yenza isebenze. Qhagamshelana nathi namhlanje ukuze ufunde ukuba izisombululo zethu zokupakisha ngokwesiko zinokunceda njani ukubumba umbono wabathengi, ukwakha ukuthembana kwaye ekugqibeleni uqhube ukuthengisa. Masenze ukupakisha okuhambisa eyona nto iyinyani yohlobo lwakho lwekofu.

Yonke ibhegi iyachukumisa.